2019 ASX Alphabet Challenge

Kate Campbell
3 min readDec 20, 2018
Photo by Corinne Kutz on Unsplash

Due to my interest in the Australian market and learning more about investing, I have challenged myself to create a fictional fund of 26 ASX listed stocks, one stock code for every letter of the alphabet, ending on the 20th December 2019. This is purely for entertainment/personal education purposes, and does not in any way constitute actionable insights or ideas.

There’s definitely stocks I’ve picked that I would not put my own funds in, but am including them out of interest in the company or product/services. I am using this challenge to learn more about the 26 chosen stocks throughout the year, and understand they operate and plan to grow moving forward. I am also fascinated to see how this fictional portfolio performs over the year, given the minimal time and reasoning behind the stock choices.

I have equally weighted $1,000 (rounded down) to each stock, with the starting value of the portfolio not exceeding $26,000. The companies are all listed on the ASX and I am not able to make any trades during the year, regardless of what happens to the company. There are no other restrictions on which stocks I choose; any market cap, industry and P/E ratio. LICs/REITs/ETFs are all open for business! To make it easier I’m also disregarding brokerage for the purposes of this experiment.

Initial Portfolio Value (20/12/2018)

To get started I have added all of my 26 stocks to a hypothetical portfolio using the free InvestSMART Portfolio Manager tool, and have set the purchase price as the close price for each stock on the 20th December 2018. My list of stocks for ‘ATOZ Capital Fund’ are as follows:

APX — Appen Limited

BEN — Bendigo and Adelaide Bank Limited

CGF — Challenger Limited

DHG — Domain Holdings Australia Limited

ELO — Elmo Software Limited

FOR — Forager Australian Shares Fund

GTK — Gentrack Group Limited

HUB — Hub24 Limited

IFL — IOOF Holdings Limited

JHG — Janus Henderson Group PLC

KTD — Keytone Dairy Corporation Limited

LVT — Livetiles Limited

MOAT — VanEck Vectors Morningstar Wide Moat ETF

NAN — Nanosonics Limited

ORA — Orora Limited

PME — Pro Medicus Limited

QAN — Qantas Airways Limited

RBL — Redbubble Limi

STW — SPDR S&P/ASX 200 Fund

TGR — Tassal Group Limited

URW — Unibail-Rodamco-Westfield

VRL — Village Roadshow Limited

WGN — Wagners Holding Company Limited

XRO — Xero Limited

YMAX — Betashares Aus Top20 Equity Yield Max Fund

Z1P — Zip Co Limited

If you replicate this challenge, I’d love to hear your selections and how you fare, all in the name of entertainment and learning!

Merry Christmas,

Kate

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Kate Campbell

Young Self-Directed Australian Working in the Financial Technology Industry, and Talking Money and Financial Education @HowToMoneyAUS